seftel Productions

Seftel Productions is a New York-based boutique production company that produces award-winning documentaries, feature films, commercials, and digital media. Dedicated to creating artful, engaging work with a social conscience, our productions have appeared on HBO, PBS, A&E, Bravo, Showtime, and many others. Recent highlights include the feature length PBS documentary Annie: It’s the Hard-Knock Life, the ongoing Emmy and Webby-nominated PBS series The Secret Life of Scientists, the Telly Award-winning 13-part public television series Invitation to World Literature, the Emmy-nominated PBS series NOVA Science NOW, and the PBS prime time mini-series Lidia Celebrates America, featuring renowned chef Lidia Bastianich. Additionally, Seftel Productions has been a pioneer in the digital realm, producing web series for both Liberty Mutual’s Responsibility Project website and Newsweek/Daily Beast’s “Women in the World” series; mini-docs for the international non-profit Project HOPE; animated films for movements Walk Free and unPAC; short films for Delta Airlines, and the Case Award-winning web campaign The Human Factor, which raised $500 million for MIT in just 9 months.


About Joshua Seftel

Film director Joshua Seftel received his first Emmy nomination at age 22 with the award-winning documentary film, Lost and Found, about the plight of Romania’s 120,000 orphaned and abandoned children. The PBS broadcast of Lost and Found spurred thousands of American adoptions of Romanian orphans and raised hundreds of thousands of dollars for the cause. Since then, Seftel has gone on to make many acclaimed independent films. His documentary Taking on the Kennedys aired on PBS’ P.O.V. series and was chosen by Time Magazine as “one of the ten best television programs of the year.” His award-winning HBO film Ennis’ Gift was produced with Bill Cosby in memory of Cosby’s son, Ennis. Seftel’s work has appeared on the Peabody Award-winning public radio program This American Life, and on the Showtime series of the same name. He also received an Emmy nomination for directing the premiere season of Bravo’s groundbreaking Queer Eye for the Straight Guy.

His feature film directorial debut came in 2008 with War Inc., a political satire starring John Cusack, Ben Kingsley, Joan Cusack, and Marisa Tomei, which premiered at the Tribeca Film Festival and played in theaters across the country. In 2013, he directed the feature length PBS documentary Annie: It’s the Hard-Knock Life, which The New York Times called “delightful.”

Seftel has directed commercials for the Clio Award-winning Truth anti-smoking campaign, AmeriCorp’s City Year, Liberty Mutual’s Responsibility Project, and PETA. His essays have appeared on NPR, CBS News Sunday Morning, and Salon.com. Seftel is represented by Creative Artists Agency.